"Clearly this is a new generation that is shopping in a different way and we wanted to make a new platform that would be able to have a supply chain that holds zero inventory." Even they did get an answer, you'd go onto the site and it would either few thousand dollars or sold out," she said. Whenever a celebrity posted an outfit and it started to trend, I'd see a few hundred thousand users asking, 'Where is that item from?' but they'd never get answers from celebrities. "The reason we started this is that I am a huge social media user, especially Instagram. On Tuesday, it announced a $5.4 million seed round led by New Enterprise Associates, with participation from Forerunner Ventures, Innovation Global Capital, Entrepreneurs Roundtable Accelerator, XFactor Ventures, Supernode Ventures and angel investor Bryan Rosenblatt.Ĭhoosy was founded in late 2017 as "the first social commerce platform for users to shop their favorite collections as they trend in real time," Jessie Zeng, co-founder and CEO of Choosy, told me in an interview. The company is only around six months old but it has already attracted attention from VCs. Choosy is then able to create looks on-demand and deliver the items to its users in less than two weeks. While these companies act as a facilitator for the transaction, basically selling third party goods through their site, what none of them have been able to do is actually figure out a way to have their own vertically integrated supply chain, as well as relationships with manufacturing factories. That's what separates Choosy from the pack: it's an on-demand social shopping platform where collections are inspired by what's trending on social media. Then you have a site like Poshmark, which is a peer-to-peer social network that allows people to buy from each other. Of all the major social networks, Pinterest is the most obvious example of having made e-commerce a major part of its platform but plenty of other networks, including Facebook and Twitter, have installed buy buttons to allow their users to make online purchases without ever having to leave. After, that's where people spend so much of their time so what better way to get people to buy stuff than by going where they already are? Social and e-commerce have always seemed like they'd be a match made in heaven. The company owns its entire supply chain, allowing it to manufacture and deliver cheaper and faster
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